The greatest achievement was at first and for a time a dream.”

The founder and Managing Director of Illuminarte Communications Ltd, a new wave multi- lingual marketing communications boutique agency established in November 2003, Alison Christie Binger is the Immediate Past President of the Public Relations Society of Jamaica (PRSJ).

She is the recipient of several awards including the Society’s Excellence and Merit awards, the 2001 President’s award for most outstanding service and the University of the West Indies (UWI) Dance Society Award for outstanding service in public relations.

With over 18 years experience in the marketing, communications and public relations (pr) arenas, she is a member of the International Association of Business Communicators, (IABC) a Director of the IABC Caribbean with responsibility for Academics, Accreditation and Awards and Immediate Past Vice President of Communications for the entire Caribbean region. She is also a former Director at large of the IABC’s Canada District 2 region, a responsibility that covered inter alia members in Newfoundland and the English Speaking Caribbean territories.

Alison is a member of the UWI Regional Advisory Board to the Caribbean Institute of Media and Communications (CARIMAC) and CARIMAC’s IABC Accreditation Board. She is also a Director of the Peer Awards Foundation and is Chairman of its Public Relations and Advertising Committee as well as a member of its Executive Committee. In addition she is a Founding Board Member of COMYA GLOBAL, an international communications agency network which represents some 11 countries in North, Central and South America and the Caribbean.

A Consultant to CARIMAC and a guest lecturer in Public Relations at that Institution, she is credited with developing the world’s first structured accreditation programme for communicators through a tertiary institution (UWI) in conjunction with the IABC and PRSJ. She is the architect for the UWI’s first Masters in Business Communication programme to be launched through CARIMAC in 2006.

Alison holds a Bachelors’ Degree in Languages (French and German) and Social Sciences (international Relations) from the University of the West Indies and a Masters in Business Administration from Nova South Eastern University with a specialization in International Business. She is currently completing studies in Spanish on a scholarship with the Venezuelan Institute of Cultural Cooperation.

She is a twice-elected fellow of the Maastricht School of Management (MSM) in the Netherlands from which she gained a Post Graduate Diploma in Marketing and Physical Distribution and Certification in Entrepreneurship and Job Creation in conjunction with MSM and the Pacific University in Peru.

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