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PRESS
RELEASES
FOR:
IMMEDIATE RELEASE
TO: THE BUSINESS EDITOR
Weathering the Storm
Crisis Communications and Media Relations Seminar set for June
30
Kingston, June 7, 2006.
Several Professionals will address a “Crisis Communications and
Media Relations Seminar” set for the Alhambra Inn, June 30 beginning
at 9am. The seminar which is being staged by Illuminarte Communications
ltd is aimed primarily at business executives, corporate communications,
public relations and public affairs professionals.
According to Illuminarte’s Director, Professor Celia Christie
the seminar seeks “primarily to equip participants with crisis
communication planning tools and enhance their media relations abilities
using a multi-disciplinary approach. Case studies and best practices
will be a major feature of the programme.”
Leading the bank of experts will be Juan Carlos Espinola, United Nations
Representative and United Nations Development Programme Representative
for Jamaica who will deliver the keynote opening address. Earl Jarrett,
General Manager of the Jamaica National Building Society and Vice President
of the Private Sector Organisation of Jamaica will present the business
imperative for crisis communication planning. The Opening Ceremony will
also feature a presentation by Desmond Richards, President of the Press
Association of Jamaica.
Crisis Media Relations Strategies will be handled by a panel led by
Mark Thomas, President of the Public Relations Society of Jamaica who
will deal with “Managing Corporate Reputation and Image under
Fire,” Milton Walker, Managing Editor of CVM TV who will address
“Dealing with the Media in a Crisis” and Erica Allen noted
media trainer and broadcaster who will give valuable insights on “Media
Interview Techniques.”
A key highlight of the programme will be “The Simulation”
which will be given by Captain Omar Parkins, President of Jamaica Airline
Pilots’ Association. He will give a bird’s eye view of “Terror
in the Skies,” and share his trade’s secrets regarding the
benefits of this activity.
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Weathering
the Storm
“Crisis is an everyday occurrence in our personal and varied
professional lives. Dealt with in the right way crises become stepping
stones for opportunities for growth if handled properly. Select participants
will get the opportunity to go on the firing line and face the music
to see how much they have learnt in this exciting session,”
said Christie.
The Seminar will also cover topics such as “Corporate Risk Management”
to be addressed by Judith Keane, Assistant General Manager of NEM
and Shereen Jones, Managing Director of Management Control Systems
who will approach the topic from a technological perspective.
Major companies that have been in the spotlight recently will share
their experiences through case studies namely JPS, WINDALCO and ALPART.
This will be led by Winsome Callum, Head of Corporate Communication,
Marcia Tai Chun, Director of Human Resources and Lance Neita, Public
Relations Manager respectively. The seminar is also part sponsored
by WINDALCO, JPS and Colgate.
“Crisis Communications Planning Essentials” -Building
your Communications Tool Kit and Developing a Crisis Communications
Plan will be presented by Illuminarte’s Managing Director, Alison
Christie Binger.
Illuminarte Communications is a marketing public relations boutique
agency specialising in international and multi-lingual communications
as well as other state of the art services in the field. It is a founding
member of Comya Global Public Relations Network, a conglomerate of
some 15 communications agencies from Latin America, the Caribbean,
and the United States.
Registration:
Online I Download
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